Stop Firefighting
Your Operations
Integrations, automations, and custom NetSuite solutions for product companies. One senior engineer who understands your whole operation—and moves faster than your vendor's ticket queue.
Deep expertise across
“Custom optimizations that enhance our work and output. Instead of being bound to native features, we now have solutions optimized for our processes.”— Client Feedback
Sound familiar?
Half your day chasing answers from vendors. Ops manually fixing orders because something broke again.
Your integrations were supposed to "just work."
You don't need another vendor with a ticket queue.
You need someone who actually understands the whole process.
What changes when we work together
Whole-process thinking
Most vendors fix one thing and break three others. I map your workflows before writing code—so solutions in one area don't create roadblocks for other departments.
Systems that survive reality
Retries, error handling, and replay capability built in. When something fails, you'll know exactly what happened and have a clear path to fix it.
Ops stops firefighting
No more babysitting exceptions or manually patching data. Your team focuses on growth, not on watching logs and hoping nothing breaks.
You own everything
Unlocked code, documented handoffs, field maps, and runbooks. Your team can maintain it without me—or hand it to anyone else.
Built for product companies
You sell physical products. You have warehouses, 3PLs, or EDI trading partners. You're scaling, and your systems can't keep up with the complexity.
Fragile integrations
EDI chargebacks, sync failures, mapping chaos. You've tried vendors who promised to fix it, but six months later you're still waiting on tickets.
Ops stuck babysitting
Manual steps, exception handling, daily data cleanup. Your team is tired of being human middleware between systems that should talk to each other.
Scaling on a shaky foundation
Volume is growing, but you're worried one big order day will break everything. You need systems that handle edge cases and peak load without drama.
Not a fit: General NetSuite admin work, hourly staff augmentation, or budgets under $5k.
Three ways I help
Integration & Automation Rescue
Your EDI, API, or 3PL integration is breaking. I find root causes, add proper error handling, build replay capability, and create runbooks so your team knows exactly what to do when something fails.
Typical scenarios: EDI chargebacks, NetSuite sync failures, 3PL inventory mismatches, fulfillment exceptions
NetSuite Development & Workflow Hardening
Map/Reduce scripts, custom records, automated workflows—built with governance awareness and safe rollback plans. I design for the edge cases, not just the happy path.
Typical scenarios: Custom automation, reporting improvements, process optimization, legacy cleanup
Applied AI Systems (Ops & Support)
AI that connects to your systems of record and safely executes workflows—with audit trails, data quarantine, and human-in-the-loop where needed. Not hype. Grounded, governed, and integrated with NetSuite.
Typical scenarios: Support copilots, decision automation, workflow agents, data classification
How projects work
Discovery call
20 minutes. You describe what's broken, I ask about systems and timeline. We figure out if there's a fit.
Scope & plan
Clear deliverables, realistic timeline, and handoff criteria. No mystery budgets or vague timelines.
Execution
Weekly updates, direct communication, calm handling. You talk to me directly—no project managers or account reps in between.
Handoff
Runbooks, field maps, tested code. Your team can own it, or hand it to anyone. The project isn't done until you're self-sufficient.
Discovery call
20 minutes. You describe what's broken, I ask about systems and timeline. We figure out if there's a fit.
Scope & plan
Clear deliverables, realistic timeline, and handoff criteria. No mystery budgets or vague timelines.
Execution
Weekly updates, direct communication, calm handling. You talk to me directly—no project managers or account reps in between.
Handoff
Runbooks, field maps, tested code. Your team can own it, or hand it to anyone. The project isn't done until you're self-sufficient.
Multi-Warehouse Backorder Optimization
A product company needed smarter fulfillment logic. Orders were splitting unnecessarily across warehouses, creating extra shipments and higher costs. The existing system couldn't factor in inbound stock or optimize for complete orders.
What we built:
- Backorder logic that determines optimal warehouse based on inbound stock and availability
- Smart order routing to minimize split shipments (at most two shipments when stock timing requires it)
- Cross-warehouse and cross-border decision logic (US domestic and international)
- Automated handling of edge cases that previously required manual intervention
Results
AI that actually works in production
Leadership wants AI. But most AI projects fail because the value isn't clear or the controls aren't real. I build AI systems that connect to your ops data safely—with audit trails, permissions, and measurable outcomes.
What this looks like:
Data Quarantine & Sync
Curated, non-sensitive data flows from NetSuite to a quarantined database—updated automatically, secured properly, ready for AI to use without risk.
Support Copilots
AI that answers customer questions from your data. Grounded in your product manuals, shipping records, and support history. Confidence scores and escalation rules built in.
Workflow Automation
AI handles classification, summarization, and planning. Deterministic code handles execution and constraints. Full audit trail and replay capability.
Not included: Generic chatbots, content generators, or "AI transformation" roadmaps. I build AI for ops outcomes—grounded, governed, and integrated.
Every project includes
- Unlocked code in your repo
- Runbooks for when things break
- Field maps documenting data flows
- Replay and retry mechanisms
- Clear handoff so you're not stuck
About me
I'm Jorge—16 years building software, started at 15. The last 3+ years focused on NetSuite, EDI, and production integrations for product companies.
I get hired when integrations "work" but constantly break. When ops teams are exhausted from firefighting. When third parties take too long and don't understand how all the pieces connect.
What I'm not: A ticket queue. An agency. Someone who builds the happy path and disappears when edge cases show up.
"We needed quick, flexible access to development instead of opening tickets with a third-party provider. Time is money—and the third-party route just lacked speed."— Client Feedback